Cadmium Red Medium, the swatch appears slightly bluer and cooler than the paint in reality. It is the colour of very fresh blood (sorry if that makes you queasy!) like a pillar box red but more intense, I suppose it does lean very slightly towards blue once it is extended and the undertones are exposed. Wonderful stuff.
It has good body, standing up on the palette. An exceptional pigment load which justifies the price and offers really good value in comparison to other Cadmium paint, you are paying for the amount of pigment.
Binder - Linseed Oil
Pigment - PR108, Cadmium Sulfoselenide
Opacity - Opaque
Tinting Strength - High
Drying Time - Medium
As is already said about this paint, it has masses of pigment and it is an incredibly intense colour. Love it. Adrian Lloyd Art
Of the many Cadmium reds I've been lucky enough to use this, to my eye is the best. It handles beautifully & has an extremely high pigment load. As James says in the description above it's more like a blood red than the swatch looks & is very intense. For a comparison it's almost the same hue as Michael Hardings Cadmium red deep & nowhere near as blue leaning as the swatch, well at least on my monitor. Well worth the price in my opinion & another triumph for Natural Pigments.